About Lara
I build the systems your ecommerce stack is missing.
Thirteen years in tech. Four as a Director of Digital Commerce & Analytics at a global luxury brand. Now I work with DTC teams that need the same infrastructure without the headcount.
About Lara
I build the systems your ecommerce stack is missing.
Thirteen years in tech. Four as a Director of Digital Commerce & Analytics at a global luxury brand. Now I work with DTC teams that need the same infrastructure without the headcount.
About Lara
I build the systems your ecommerce stack is missing.
Thirteen years in tech. Four as a Director of Digital Commerce & Analytics at a global luxury brand. Now I work with DTC teams that need the same infrastructure without the headcount.
WHY BRANDS HIRE ME
Director-level luxury ecommerce experience.
Four years running analytics and forecasting at a global luxury brand.
Operator, not a strategist.
Nine years in tech, building data and engineering systems from the ground up
Site-wide A/B testing program.
Built from scratch with stat-sig requirements.
Based in NYC.
Working globally. English, Russian, Hebrew.
WHY BRANDS HIRE ME
Director-level luxury ecommerce experience.
Four years running analytics and forecasting at a global luxury brand.
Part strategist, part builder.
Nine years in tech, building data and engineering systems from the ground up
Site-wide A/B testing program.
Built from scratch with stat-sig requirements.
Based in NYC.
Working globally. English, Russian, Hebrew.
WHY BRANDS HIRE ME
Director-level luxury ecommerce experience.
Four years running analytics and forecasting at a global luxury brand.
Operator, not a strategist.
Nine years in tech, building data and engineering systems from the ground up
Site-wide A/B testing program.
Built from scratch with stat-sig requirements.
Based in NYC.
Working globally. English, Russian, Hebrew.