I build what you’re not going to find on a job board.

I’m Lara Elizar. A decade in tech: two years in military DevOps, seven in start-up, and four as Director of Digital Commerce & Analytics at a global luxury brand, where I ran analytics, personalization, and data infrastructure for the North American business.

I left to do that same work for growing ecommerce brands that haven’t had anyone like me on their team yet — DTC companies sitting on solid revenue but a fragile data stack, manual processes, and retention that’s coasting on flows from two years ago.