You already have the data. You're just not using it yet.

You already have the data. You're just not using it yet.

You already have the data. You're just not using it yet.

What we do

Change is inevitable.
Growth is a choice.

Most ecommerce teams are drowning in tools and data they can't act on. I come in, fix what's broken, build what's missing, and leave you with systems that run without me.

What we do

Change is inevitable.
Growth is a choice.

Most ecommerce teams are drowning in tools and data they can't act on. I come in, fix what's broken, build what's missing, and leave you with systems that run without me.

What we do

Change is inevitable.
Growth is a choice.

Most ecommerce teams are drowning in tools and data they can't act on. I come in, fix what's broken, build what's missing, and leave you with systems that run without me.

services

Service

Analytics & Data

Service

AI Automation

Service

CRO & Personalization

services

Service

Analytics & Data

Service

AI Automation

Service

CRO & Personalization

services

Service

Analytics & Data

Service

AI Automation

Service

CRO & Personalization

How it works

Concetrated triathlete grayscale
Concetrated triathlete grayscale

Step 1: Discovery Call

I talk through your goals, your stack, and where the gaps are. No pitch. By the end we both know whether there's a fit.

Coach explaining something to an athlete
Coach explaining something to an athlete

Step 2: Diagnostic Audit

1 - 2 weeks digging into your analytics and ecommerce gaps. You get a prioritized roadmap that says what's broken, what to fix first, and what it takes.

Athlete winning a race
Athlete winning a race

Step 3: Strategy

We walk the roadmap together. You push back, reprioritize, cut scope. Nothing gets built until you've signed off on what we're building and why.

Athlete winning a race
Athlete winning a race

Step 4: Build

I build it. Dashboards, data pipelines, automations, AI agents, retention flows. Working systems inside your actual tools, with weekly check-ins so nothing drifts.

Athlete winning a race
Athlete winning a race

Step 5: Handoff

Everything I build, you own. Full documentation, a walkthrough with your team, no dependency on me to keep it running.

Athlete winning a race
Athlete winning a race

Step 6: Support

Optional. New automations as needs come up, A/B tests, personalization tuning, and a steady set of hours to act as your data and automation lead.

Athlete winning a race
Athlete winning a race
Athlete winning a race
Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale

Who I am

Your strategic partner in growth

Former Director of Digital Commerce & Analytics at a global luxury brand running $1B+ in digital commerce. Now I bring the same systems thinking to growing DTC brands — without the enterprise timeline or price tag.

Who I am

Your strategic partner in growth

Former Director of Digital Commerce & Analytics at a global luxury brand running $1B+ in digital commerce. Now I bring the same systems thinking to growing DTC brands — without the enterprise timeline or price tag.

Who I am

Your strategic partner in growth

Former Director of Digital Commerce & Analytics at a global luxury brand running $1B+ in digital commerce. Now I bring the same systems thinking to growing DTC brands — without the enterprise timeline or price tag.

FAQ

What clients ask most

I'm here for the follow-up questions too.

Who do you work with?

DTC and ecommerce brands that need better data and automation, but don't have an in-house team to build it.

Do you only work on AI?

No. I work across analytics, automation engineering, and personalization — usually together in one engagement.

How fast can you start?

Typically 1–2 weeks from discovery call to audit kickoff.

Do you offer ongoing support?

Yes. After the initial build, most clients move to a month-to-month retainer.

FAQ

What clients ask most

I'm here for the follow-up questions too.

Who do you work with?

DTC and ecommerce brands that need better data and automation, but don't have an in-house team to build it.

Do you only work on AI?

No. I work across analytics, automation engineering, and personalization — usually together in one engagement.

How fast can you start?

Typically 1–2 weeks from discovery call to audit kickoff.

Do you offer ongoing support?

Yes. After the initial build, most clients move to a month-to-month retainer.

FAQ

What clients ask most

I'm here for the follow-up questions too.

Who do you work with?

DTC and ecommerce brands that need better data and automation, but don't have an in-house team to build it.

Do you only work on AI?

No. I work across analytics, automation engineering, and personalization — usually together in one engagement.

How fast can you start?

Typically 1–2 weeks from discovery call to audit kickoff.

Do you offer ongoing support?

Yes. After the initial build, most clients move to a month-to-month retainer.

Ready to grow together?

Ready to grow together?

Ready to grow together?